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When MedCard Iowa approached us, they had one big goal: to simplify the process of applying for a medical marijuana card for people in Iowa. They wanted their website to be more than just a collection of pages—it needed to feel like a trusted resource. The goal was to make it approachable, easy to use, and filled with tools and information that truly helped their community.
Medical Marijuana Card Website Development and Design Case Study
How We Did It
Who are the people visiting this website?
Understanding the People We’re Serving
We started by asking the right questions:
The answers shaped every decision we made. Most visitors would be new to the medical marijuana application process, feeling unsure or overwhelmed. Our mission was clear: create a site that simplifies the journey and gives people confidence in taking their next steps.
What do they need most?
How can we make this process feel easier and less intimidating?
Designing a Welcoming Experience
Mobile-First Design: With so many people using phones to browse, we made sure the site looked and worked beautifully on screens of all sizes, from desktops to smartphones.
A Calming Visual Identity: We used a soft, natural color palette with greens and whites to evoke trust, wellness, and care. This wasn’t just a site; it was a safe space for users to explore their options.
Intuitive Navigation: Every page was designed to be easy to find. Whether someone wanted to check their eligibility, learn about the application process, or contact MedCard Iowa, they could get there in just a click or two.
Building the Foundation
The look and feel of the website mattered just as much as the information it delivered. We focused on creating a design that felt calming and professional while staying simple and clear.
Easy-to-Use Features
Next, we built tools and pages that made the application process simple and straightforward:
Step-by-Step Guides:
The application process can feel overwhelming, so we broke it down into simple steps. Each section included clear instructions, so users always knew exactly what to do next.
Contact Options:
We made sure the contact form was front and center, simple to fill out, and ready to connect users with support.
Eligibility Checker:
To save time and provide clarity, we added an interactive tool that lets users quickly see if they qualify for a medical marijuana card.
Performance Testing: We optimized load times so users wouldn’t have to wait for pages to appear.
Cross-Device Testing: We double-checked the site on phones, tablets, and desktops to ensure a consistent experience.
Feedback Loops: We gathered input from test users to make sure the design, tools, and content made sense and served their purpose.
Refining Every Detail
Before launching, we put the website through rigorous testing. This wasn’t just about making sure links worked—it was about ensuring every piece of the experience felt smooth and effortless.
A Trusted Resource:
MedCard Iowa now has a digital presence that reflects their mission of care and support.
User-Friendly Design:
From its mobile-friendly layout to its interactive tools, the site feels simple and easy to navigate.
Clear Pathways:
Visitors can quickly find the information they need and confidently take the next step in applying for their medical marijuana card.
The Results
The finished website, MedCardIowa.com, is more than just functional—it’s a place where users feel supported, informed, and empowered.
MedCardIowa.com isn’t just a website; it’s a lifeline for those navigating the medical marijuana process. With its intuitive design and helpful features, it provides peace of mind and a sense of direction.
Partner with Softvoya for modern, user-friendly designs that deliver results. Get in touch with us for a free consultation today!