How do custom marketplaces fit into your business model?

Increased sales

Marketplaces were the fastest growing online sales channel in 2020 with 9 out of 10 sellers increasing their income each year. Marketplaces continue to gain momentum in 2021.

Cover more territory

An online store is difficult to scale for sales in multiple countries. Problems are caused by logistics, differing payments, shipping goods, and fighting competitors.
An online marketplace can be a pre-packaged tool for international trade with business processes built into the platform. Our mutual goal is to deliver high quality products and get you selling nationwide or internationally with minimal effort on your part.

Increase in smartphone users

According to Statista, in 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 percent) of e-commerce sales. The expansion of the number of mobile Internet users has led to more creations of convenient and high quality custom marketplace applications.

Convenience and ease of use

An online marketplace software is a platform that allows customers to purchase your products in one place 24/7, instead of looking for individual stores across the Internet.

Opportunities for scaling

Marketplace development allows marketplace owner to scale and increase income with our pre-packaged- tools for business development and increasing sales with less effort. An online store saves time and money, compared to renting or owning a brick and mortar, your custom marketplace is always open to work with multiple vendors, promote, attract and retain customers.

Trends in the B2B and fintech markets

All of the above has led to the development of B2B and financial technology marketplace websites and apps. Providing innovative and secure services allow users to have seamless transaction interactions. Our goal is to help you build customer rapport online, and reduce transaction difficulties (especially high value ones). Marketplace software development improves communication between parties by eliminating financial intermediaries between sellers and customers.

We develop custom online marketplaces using scrum methodology: our marketplace developers divide the entire work process into short stages (sprints), implementing the most important basic functions for you first according to your main business goals. After each sprint, we deliver highly engaging result that you can test and play around with. Our technical expertise and this flexible approach allows our marketplace development company to make changes and improvements to the project during each stage of the development, without interrupting the entire process, thus you can introduce new ideas and proposals at any time of our partnership.

Custom online marketplace development by Softvoya

High Load

Our experienced software developers build profitable marketplaces that run efficiently and effectively with high traffic and user activity.

Security

We guarantee the safety and storage of custom marketplace platform data thanks to backups and secure servers resistant to hacker attacks. Data privacy and protection of personal information is at the top of our mind.

Customer loyalty

Activate our rating system platform and give the ability for customers to leave reviews. We can help you connect with your repeat customers to strengthen a loyal customer base and target audience.

Adaptability

We develop online marketplaces fully adapted for all mobile devices – tablets and smartphones (iOS and Android).

Optimal platform

We will select the optimal content management system (CMS) for multi vendor marketplace platform development, based on the scale of the project and your requirements for functionality. We love working with all popular engines.

How it works

Preparatory stage

Together we discuss the marketplace idea of ​​a future multi vendor marketplace website, dive into business objectives, marketplace business model and determine the monetization model and your target audience, then define a set of new features and interface requirements for further software development.

Unlike the generic website builders, we study the market and your biggest rivals to make sure that the future marketplace platform is competitive. We deeply analyze the technical base of similar projects and their target audience; what technologies are used, how analytics and monetization are managed. We analyze the channels for attracting traffic – how many visitors go to a competitor and from what sources.

After defining the technical assignment including all the requirements for functions and interfaces of the marketplace platform, we determine the time and cost of the outstanding marketplace development. Softvoya offers various options for implementation plans based on our development skills and a customer’s budget.

Development stage

We focus on the uniqueness of the user interface, customer experience and usability of our multi vendor marketplaces. Our experienced software developers create a prototype of the future multi vendor online marketplace platform, allowing customers to test the product before our engineers begin web development. The team delivers the result by dividing the entire online marketplace website development process into sprints and we show the result to our partners and key stakeholders after each sprint. Based on feedback, we make timely changes and improvements in our marketplace software.

We test the e-commerce business solution at each stage of custom marketplace website development, which allows us to meet deadlines and budgets. For best results, we use a combination of manual and automated testing for all the custom solutions.

Project maintenance and support

Our development company provides further technical and marketing support after the launch of the online marketplace platform, which includes bug fixing, monitoring the marketplace website or app performance, technical modernization, SEO optimization and marketing campaigns in social networks.

Recommended custom features for online marketplace platform development

Online marketplace development includes the following set of blocks, which can be changed or customized:

• Authorization and registration: via E-mail, password, social networks or two-factor authorization via SMS.
• Data and role management: creating and editing personal and company data, validation, uploading files and images, creating roles and restricting access rights.
• Administration: viewing and managing data and transactions in the system, analytics and statistics.
• Search: searching, filtering and sorting data, limiting data output and optimization.
• Managing products or services: adding, editing and deleting products, categorizing data.
• Social interaction: utilize chats for communication between suppliers and customers, provide the ability to leave reviews and comments, creating ratings.
• Notifications: instant notifications, email and SMS messaging and push notifications.
• Online payments: ability to link a credit card, integration with payment systems, payment options, viewing and managing transactions, payment history and cancellation.
• Logistics management.