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Redesigning
for a Modern Iowa ISP
a Website
At Softvoya, we’re passionate about creating experiences that not only look great but also make life easier for businesses and their customers.
Our work with Mi-Fiber.net, an Iowa-based internet service provider, is a perfect example of how a well-executed website redesign can improve user experience, streamline customer support, and enhance lead generation.
The Challenge: Updating a Brand and Website for a Growing ISP
Mi-Fiber.net, an established internet service provider in Iowa, recently refreshed their brand with a modern logo.
However, their website no longer matched the new look or the company’s vision for the future. The challenge was to create a website that reflected their updated identity while improving the user experience and providing more functional features for their customers.
However, their website no longer matched the new look or the company’s vision for the future. The challenge was to create a website that reflected their updated identity while improving the user experience and providing more functional features for their customers.
The navigation was clunky, making it difficult for users to complete tasks quickly.
The website lacked clear, accessible information on coverage areas.
The lead generation process was outdated, making it harder for the company to convert site visitors into customers.
Customers had trouble accessing support quickly, especially during emergencies or service outages.
Mi-Fiber.net also faced several key issues with their existing website:
Interactive Coverage Map: An interactive map was developed to clearly show Mi-Fiber’s service coverage area, helping users easily determine if they are in an area that is eligible for service.
Modern Design & Branding: The website now aligns with Mi-Fiber.net’s new logo, providing a clean, professional look that’s easy to navigate and user-friendly.
Improved Navigation: We simplified the site’s structure, ensuring users could quickly find information and complete their goals with minimal clicks.
Key Features of the New Website:
The Solution: A User-Centered, Functional Website Redesign
Geolocation Detection: To streamline the lead generation process, we implemented automatic geolocation detection that determines whether the user is within Mi-Fiber’s service area. This ensures the website is personalized to the user’s location and helps improve conversion rates.
Emergency & Outage Notifications: Understanding the need for real-time communication, we developed a notification tool that allows admins to quickly provide updates on outages or emergencies, directly to the website’s visitors.
Support & FAQs Section: To reduce support calls and offer more self-service options, we developed a comprehensive FAQ section with helpful tips, instructional videos, and answers to common questions. This empowered users to solve issues without needing to contact customer support.
Softvoya worked closely with Mi-Fiber.net to redesign their website, focusing on a modern aesthetic, a streamlined user experience, and a set of tools designed to enhance both customer satisfaction and operational efficiency.
Enhanced Lead Generation:
Streamlined Operations:
The Results: A More Engaging, Efficient Website Experience
Since launching the redesigned website, Mi-Fiber.net has seen significant improvements in both the customer experience and internal operations.
Self-Service Support:
With the expanded FAQ section and educational content, customers can now troubleshoot problems on their own, reducing the volume of support calls and increasing customer satisfaction.
Faster Goal Completion:
With simpler navigation and clearer paths to key information, users are able to accomplish their tasks more quickly, leading to a better overall experience.
Automatic Geolocation Detection:
This feature has helped increase lead generation by providing users with immediate, personalized information about whether they’re within the company’s coverage area, leading to a more efficient conversion process.
Quick Communication During Outages:
The new notification tool has helped Mi-Fiber.net communicate with customers more efficiently, particularly during service disruptions. This tool has enhanced transparency and kept customers informed, improving overall trust and satisfaction.
Easier Access to Information:
The interactive coverage map and geolocation feature make it much easier for potential customers to determine if they are within Mi-Fiber’s service area.
Improved User Experience:
A Website That Supports Growth and Customer Satisfaction
The redesigned Mi-Fiber.net website has transformed the way the company engages with its customers and prospects. By updating the website’s design and functionality, we were able to align their digital presence with their refreshed brand while improving critical customer-facing tools.
If you’re looking to redesign your website to improve the user experience, lead generation, or support processes, Softvoya can help.
Whether you need a complete redesign or just a few key features added to your existing site, we’ll work with you to create a solution that meets your needs and supports your business growth.
Contact us today to learn more about how Softvoya can help improve your website’s functionality and support your business goals!
Whether you need a complete redesign or just a few key features added to your existing site, we’ll work with you to create a solution that meets your needs and supports your business growth.
Contact us today to learn more about how Softvoya can help improve your website’s functionality and support your business goals!