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Nonprofit Website
WDM Chamber
of Commerce
Design Case Study:
The Starting Point
In 2017, the West Des Moines Chamber of Commerce knew they needed to upgrade their online presence. Their website wasn’t doing the job—it was clunky, hard to navigate, and didn’t reflect the thriving community they represented. They needed something fresh and functional to attract new members, keep existing ones happy, and show off what they had to offer.
That’s when Softvoya stepped in to help.
That’s when Softvoya stepped in to help.
The Challenge
The Chamber’s old website didn’t meet their needs. It made signing up for events, managing memberships, and finding resources more frustrating than it needed to be. On top of that, they wanted to create a space that worked for everyone—including people with disabilities.
The Chamber didn’t just want a better website; they wanted a tool that could support their mission to grow and connect their community.
The Chamber didn’t just want a better website; they wanted a tool that could support their mission to grow and connect their community.
The Fix: Softvoya’s Plan in Action
Made Events Easier to Manage
They connected the Chamber’s existing CRM system, ChamberMaster, to the new website. This allowed members to register for events, pay online, and plan ahead, all in one place. Custom designs kept everything on-brand and professional.
Added a Membership Calculator
This simple tool lets potential members figure out their tax-deductible fees by entering details like their industry and company size. It’s become a huge hit, bringing in 15-20 new leads every month.
Making Money with Advertising
We created a custom plugin for a busy website to show clickable ads for companies or events. The ads appear randomly, and the plugin tracks how many people see and click on each ad. This provides clear reports to show investors the return on their investment.
Made the Site Accessible for Everyone
They ensured the website followed ADA (Americans with Disabilities Act) guidelines, making it easy for people with disabilities to use. This was especially important for the Chamber as an organization that values inclusion.
Softvoya brought their expertise to the table, taking a clear, step-by-step approach to solve the Chamber’s problems. Here’s what they did:
The Results
The results were nothing short of amazing:
More Visitors:
The website now gets about 40,000 visits a month.
Recognition:
The Chamber was named a 2022 Chamber of the Year Finalist.
Better Engagement:
The bounce rate (when people leave quickly) dropped to an impressively low 8.7%.
What the Client Had to Say
Katherine Harrington | the Chamber’s President
“Softvoya didn’t just build us a website—they gave us a platform that helped us grow. They listened to what we needed, came up with smart ideas, and stayed within our nonprofit budget.”
The WDM Chamber’s story is proof that the right partner can make a huge difference. Whether you’re running a nonprofit or small business, having a website that works for you isn’t just nice—it’s essential. And with the right tools and teamwork, anything is possible.
Ready to take your website to the next level? Reach out to Softvoya today and let’s build something together!
Ready to take your website to the next level? Reach out to Softvoya today and let’s build something together!