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At Softvoya, we love working with passionate founders who are on a mission to change the game. When Ruby, a subscription-based platform for busy professionals, came to us, we knew this project had heart. Ruby wasn’t just another networking app—it’s a way for people to find real, lasting connections while exploring their city and growing their professional circle.

But here’s the thing: Ruby’s founder was running the entire show solo. Managing memberships, curating events, and keeping everything organized was taking up every ounce of time. They needed a way to streamline their process, scale the business, and make the experience even better for their loyal members. That’s where we came in.

Discovery Phase Case Study Ruby: A Game-Changer for Real-Life Connections

The Challenge

Ruby’s mission was clear: help busy professionals feel connected, fulfilled, and plugged into their local community. But the manual process wasn’t sustainable as the waitlist grew. The founder needed an app that could:

In short, they needed a tech solution that kept Ruby’s magic alive while making everything more efficient.

Match members into small peer groups based on their interests and backgrounds.

Manage monthly events and RSVPs in one place.

Share local perks, nonprofit opportunities, and professional events in a way that felt personal.

Ensure safety with a simple, secure verification process.

How We Helped

We spent time understanding every little detail of how Ruby works, from the waitlist process to the curated peer groups and the events that bring people together. This helped us map out where tech could step in and make life easier without losing the personal touch that Ruby’s members love.

We Got to Know Ruby (Like, Really Well)

Ruby’s members are busy professionals—they don’t have time to figure out a clunky app. So, we focused on creating an intuitive, easy-to-use design that feels like second nature. Think: sleek, simple, and no fluff.

We Kept It User-Friendly

Ruby isn’t just about the here and now. We helped lay the groundwork for future updates, like in-app payments, analytics, and sponsorship integrations. This app isn’t just a tool; it’s a launchpad for scaling the business.

We Planned for Growth

We started with our Discovery Phase—a deep dive into Ruby’s operations, vision, and customer experience. Think of it as building the foundation for a dream house. Here’s how we made it happen:

A smart matching system to group members.

A one-stop dashboard for planning and managing monthly events.

We Identified the MVP (Minimum Viable Product)

The goal wasn’t to do everything all at once—it was to focus on what would have the biggest impact right now. For Ruby, that meant:

Personalized notifications to keep members in the loop about local happenings, nonprofit openings, and exclusive discounts.

A secure LinkedIn-based sign-in for a safe, vetted community.

By the end of the Discovery Phase, Ruby had a clear, actionable plan to bring their MVP to life. The app will not only save hours of manual work but also create an even better experience for members. It’s like having a personal assistant for connection, culture, and community.

The Results

Why This Matters

Let’s face it: we all crave real connection, especially in today’s world. Ruby isn’t just solving a problem—it’s changing lives. Members aren’t just building networks; they’re creating friendships, finding purpose, and becoming part of something bigger.

Ruby’s founder now has the tools to take their vision to the next level, and we’re so excited to see how this platform will grow.

Have a big idea that could change the world (or at least your corner of it)? Let’s team up and make it happen. Softvoya is here to help you turn your passion into a product that truly makes an impact.