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When Atrium reached out to us at Softvoya, they had a big dream: to create a platform where art lovers and investors could buy, sell, and showcase rare art while connecting with a like-minded community.
Their idea was exciting, but they needed a clear plan to bring it to life. That’s where our Discovery Phase came in.
Discovery Phase Case Study: Building a Platform for Art Enthuiasts with Atrium
The Challenge
Atrium had the idea, but they needed a roadmap—and that’s where our Discovery Phase turned their dreams into a clear, actionable strategy.
Defining their target audience:
Were they catering to seasoned investors, up-and-coming collectors, or both?
Building the right framework:
They needed a scalable, secure, and visually stunning platform to match the high standards of the art they showcased.
Understanding user needs:
What would make their platform stand out in a niche yet competitive market?
Creating User Profiles
We built detailed profiles of Atrium’s potential users—from art enthusiasts just starting out to high-end investors. These profiles helped us map out what features and design choices would make the platform most useful and inviting.
Researching the Market
We explored the world of online art platforms, studied competitors, and identified gaps in the market. Our research revealed an exciting opportunity to focus on creating a community-first platform.
Planning Features
Atrium had big ideas, but we helped them prioritize. We recommended starting with key features like secure buying and selling, tools to showcase art collections, and a way for users to connect and share.
Building the Blueprint
We outlined the technical side of things, including the best tools, platform architecture, and a plan for making the platform scalable as Atrium grows.
Understanding Atrium’s Goals
We started by having conversations with Atrium’s team to learn about their vision and challenges. This gave us a clear idea of what they wanted to achieve and what might hold them back.
How We Helped
Our Discovery Phase is all about digging deep to uncover the “why” behind your idea, the “who” it’s for, and the “how” to make it happen. Here’s how we worked with Atrium to set them up for success:
A clear action plan: A step-by-step roadmap to guide them through development.
User insights: A better understanding of their audience and how to meet their needs.
Feature priorities: A list of must-haves to launch the platform successfully.
A solid foundation: A technical blueprint to ensure everything runs smoothly.
What We Delivered
By the end of the Discovery Phase, Atrium had:
With a plan in hand, Atrium was ready to move forward with confidence. They now have the tools and direction they need to create a platform that’s more than just a marketplace—it’s a space for art lovers to connect, share, and grow.
The Results
Your Next Step Starts Here
At Softvoya, we believe every big idea deserves a clear plan. That’s what our Discovery Phase is all about. Let’s work together to bring your vision to life.
Start your Discovery Phase today with Softvoya!
Start your Discovery Phase today with Softvoya!
