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Meet The Agenda

Alyx and Anna started The Agenda in 2019 with one goal: to help women better understand their hormonal cycles. What began as a simple planner grew into something much needed – a mobile app that combines cycle tracking, symptom tracking, and a handpicked marketplace.

Today, The Agenda is the only period tracking app made by women for women, leading the way in hormonal health.

The Vision
The Agenda. started with a big question: How can women take charge of their lives by knowing more about their cycles?

The answer wasn’t just about making an app. It was about giving women the right tools and knowledge to make their lives easier. Alyx and Anna created something unique and helpful that truly makes a difference.

The Challenge

The Agenda. had a great start with their first version of the app, which over 5,000 people downloaded. But as more people used it, new challenges came up.
They needed to make the app work better for more users and add features like a community space and a bigger marketplace. This meant a lot of changes to keep the app running smoothly and give users the best experience.
Mission-Driven Messaging: We refined the language to communicate their vision and values more effectively.
Brand Alignment: From color schemes to typography, every detail was aligned with The Agenda’s visual identity.
User-Centric Design: The new site serves as an engaging first impression for new visitors and a functional tool for returning users.
A Website That Speaks Their Language
A great app deserves an equally great website. We took The Agenda’s online presence back to the drawing board, focusing on creating a site that not only looked good but also told their story with clarity and impact.

The Solution

We began by rolling up our sleeves and diving deep into the app’s codebase. Our goal? To tackle performance bottlenecks, squash bugs, and create a scalable foundation that could support The Agenda's expanding audience.

Every change we made prioritized the user experience: faster load times, smoother navigation, and a more intuitive interface.

But we didn’t stop there. Recognizing the importance of community and innovation, we laid the groundwork for standout features, including:
These enhancements didn’t just fix the problems of today—they prepared The Agenda for the opportunities of tomorrow.
A Fresh Approach to the App
An In-App Community Page: A dedicated space where users can connect, share ideas, and foster engagement.
A Revamped Cycle Store: A more intuitive and visually appealing shopping experience designed to encourage exploration and purchases.
Results That Matter

With these changes, The Agenda now has a smoother app, exciting new features, and a website that reflects their vision. Their users get a better experience, and the brand is set up for bigger opportunities in the future.

At Softvoya, we love helping businesses grow by solving problems and creating smart solutions. The Agenda’s journey shows what can happen when thoughtful planning meets action, and we’re proud to be a part of it!

Results That Build Trust

The Agenda. is now a leader in women’s health tech, with media attention highlighting their creative ideas. Their app isn’t just another tool; it’s a trusted resource for women who want to learn more about their bodies and live their best lives. And the journey is just beginning.

How You Can Support The Agenda

Join the movement to improve women’s health:

Get the App:
It’s free on both Apple and Android.
Share the Word:
Tell your friends about the app and use #TheAgendaApp to spread the message.
Stay Involved:
Follow The Agenda. on social media for updates, tips, and events.

Check Out Their Raving Review!

Alyx Coble-Frakes
Our experience with Softvoya has been nothing short of exceptional. As a fast-growing company, we needed a development team that could not only meet our technical requirements but also deeply understand our mission and vision. Softvoya exceeded our expectations in every way.

From the outset, their team was incredibly responsive, professional, and innovative. They approached our project with a collaborative mindset, offering valuable insights and creative solutions to challenges we faced. Their expertise and commitment to quality were evident at every step of the process...

Let’s Work Together

At Softvoya, we love helping ideas like The Agenda. come to life. If you’re ready to grow your project, let’s work together to make it happen. Reach out today – your success could be next!