That's because in our fast-paced world, people have zero patience for poor user experiences. If your website or app is frustrating to use, potential customers will bounce faster than you can say "NASCAR."
But good UX design isn't just about keeping people on your site. It's about converting those visitors into customers.
Let's say you're running a trendy new restaurant in NoDa. You've got an amazing menu, a killer atmosphere, and rave reviews. But if your website is clunky and it's hard for people to find your hours, preview the menu, or make a reservation, you're losing business.
On the flip side, with a well-designed website that makes it easy for people to see your menu, check your hours, and book a table with just a few clicks, you're much more likely to get those seats filled.
Now, I can already hear some of you saying, "But, I'm not in the tech industry. Does UX design really matter for my business?"