Custom vs. off-the-shelf software
Compared to custom software, commercial off-the-shelf software (COTS) is commercially produced and sold, aims to address the basic needs of app/website development and is ready to be used with no modifications from the client’s side.
You may think that COTS may be enough for you, as you might be afraid of larger costs associated with custom software development or you think this has a faster time-to-market.
The truth is that if you want to build a software solution with a strong entry into the market and the potential to profit, you need custom software. An individualized approach allows business owners to bring their ideas to life, transforming an idea into a precise and usable form.